Why Word-of-Mouth Advertising Is Still Important In EcommerceInfoZIPs Staff
If you have an e-commerce website and you’re trying to generate traffic, one of the factors that you need to consider is word-of-mouth advertising. Word-of-mouth advertising in ecommerce can be one of your biggest sellers – or your biggest killers – depending upon what your customers tell others.
But why is word-of-mouth advertising so important on the Internet and especially for e-commerce?
First of all, people are often spending money on a website that they have never been to before, and they may be a little wary. In this day and age, scams are present everywhere and so people are reluctant to trust the a random website unless they are sure that their credit card isn’t going to be stolen.
That’s where word-of-mouth advertising comes in. If they have seen other people, like friends and family, talking about your site – and about their purchase – they are no longer worried about spending money with you.
People trust what they hear other people talking about.
These days, reviews can be gamed. Amazon is forever removing reviews because they been paid for, traded for, or are outright fakes! So, people have a hard time trusting reviews unless there’s enough of them.
But when someone discusses a purchase that they made and that they were happy with – or unhappy with – people are going to know that the customer is legitimate, and therefore the store they bought it from is legitimate.
Word-of-mouth is important because people are on social media.
That is the number one way that the word is going to get out about your business. Social media is also the #1 potential way for your promotion, product or blog post is going to go viral.
Although word-of-mouth generally refers to one person telling another in the real world, in this case, word-of-mouth can also mean spreading the word on social media – and that is huge for your business.
When someone shares your business with someone else, the original customer is going to remember you even more and be more likely to become a repeat customer.
If they were pleased enough to tell their friends, they are going to remember you next time. Additionally, that word-of-mouth advertising is going to stick in their mind, as well as all of the people they share your business with.