Your Amazon affiliate website will be nothing without constant, high quality traffic. No matter what you do or how shiny the design is, you need lots of people visiting it and purchasing stuff on Amazon after clicking through it.
Getting traffic to your Amazon affiliate niche website is strongly tied to your content, so let’s recap the essential elements that you need to have:
- Profitable keywords
- Great Content
- Pricing tables
In this article, we are going to focus on teaching you how to master the hottest traffic methods for Amazon affiliate websites. These methods are easy to understand and implement, and best of all, they work like a charm!
Finding the right keywords
It ‘s worth noting that this is perhaps what carries the most weight when it comes to getting traffic to any type of website, niche or not. The right keywords are going to help your niche website rank higher among sites relevant to your topic, or in your case as an affiliate, your niche.
There are two online tools that we recommend you use before you start creating content for your niche website. These tools will help you find other keywords that are relevant to your niche, as well as whole phrases used by customers during their research before making purchases.
Google Keyword Planner: The Google keyword planner can help by allowing you to get search data related to your keywords. Simply go to “adwords.google.com/KeywordPlanner” and login using your Google account.
There, you’ll be able to search for new keywords using a phrase, website or category, get search volume data and trends using a defined keyword, and to multiply keyword lists to get new keywords.
SEMRush: Use SEMRush to get a lot of information relevant to your keyword, such as info on organic search, paid search, trends and related keywords. Target “Buying” Keywords “Buying” keywords are keywords used by people that want to find more information about something before making a purchase. This can happen for a variety of reasons.
Most of the time, it’s because people want to make informed purchases or find alternatives. A lot of times, it’s a simple form of building anticipation before making a purchase. This means that “Buying” keywords are query keywords that are derived from a specific keyword, such as “best blu smartphone” when looking for “blu” or “blu smartphones”.
These types of keywords are important because people using them are ready to make a purchase the majority of the time. Using these types of keywords in your niche site can attract a lot of people through searches on Google.
Target “long-tail” keywords
“Long-tail” keywords are a much more specific form of keyword, because they are used to search for more specific criteria when buyers are looking for something they really want. Using the “blu smartphone” example, long-tail variations of said keyword can be: “best blu smartphone 2016” or “blu smartphone audiophile”.
Sure, long-tail keywords tend to carry a low search volume, because they are too specific. However, they also tend to lead to more profitable sales!
“Best of” Articles
While product reviews are the most popular approach, “best of” articles tend to work better for some niches.
This approach works amazingly well, because “best of” followed by any product related keywords gets a lot of traffic. Surprisingly, not many people know this!
Leverage Social Media
Having a presence on social media can help you drive a lot of traffic to your site by simple crowd sourcing. If your site features compelling and valuable content, your social media followers will share it and could even become your ambassadors!
To keep social media users interested in your niche website, make sure to fill in content other than reviews and affiliate centric posts!